Publishing and Copywriting Secrets

Create Word of Mouth Advertising Through Copywriting

Fri, 03 Sep 2010 20:00:43 +0000

Generating word of mouth advertising means creating copy that tells your readers what’s in it for them. Connect with them emotionally and they’ll be so interested in your words that they’ll want to take action – buy, know more, subscribe or contact you.

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Direct Response Copywriting – An Essential Skill For All Business Owners

Thu, 02 Sep 2010 22:15:44 +0000

If there’s one skill you need to become proficient at in your marketing it’s Direct Response Copywriting. Even if you don’t want to write your own copy and you choose to hire a pro, then you still need to be able to recognise what makes copy “good.”

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com

The Reason a Call to Action is Vital in Copywriting

Thu, 02 Sep 2010 21:51:53 +0000

Sometime way back I used to work in the sales department at a immense retailer. The place had anything you can think of, but capable sales staff. The sales people were akin to walking product kiosks. A shopper would arrive, say to the salesperson what they thinking of buying, and then the salesperson would educate them on all the unique options. He would read aloud all the information on the product’s features and benefits, then as soon as he was done, the purchaser would then be quiet…

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com

Are Long-Form Sales Letters Really Dead?

Thu, 02 Sep 2010 19:37:40 +0000

If you think they are – you need to think about it a little more closely. Isn’t EVERYTHING dead? Email marketing is dead, sales letters are dead, social media is dead, blogging is dead, direct mail is dead, the Internet is dead…everything is dead!

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com

Freelance Writing – Lucrative But Lonely

Thu, 02 Sep 2010 15:25:11 +0000

Have you thought about writing for a living? Content writer for the Internet can earn a very good living, but it takes a special kind of person. Find out what it takes to be a successful freelance writer.

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com

Freelance Writing Opportunities – Which Marketing Methods Garner the Most Writing Jobs?

Wed, 01 Sep 2010 15:04:25 +0000

There are many ways to find freelance writing opportunities. With almost 20 years of experience as a freelance writer, I’ve tried practically all of them. So, which method is the best? The answer is…

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com

The Elements of a Successful Career in Self-Publishing

Wed, 01 Sep 2010 12:34:21 +0000

As an author, the most important person in your career is you. Self-publishing takes writing into a higher level since it’s you who will spearhead every single detail that makes up your book marketing campaign. However, you should learn to choose a number of allies who will help you all the way to your book’s launching.

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com

Editorial Suggestions – Whose Book is This Anyway?

Tue, 31 Aug 2010 22:04:36 +0000

After years of drafts, gallons of coffee, a wasteland of chewed pencils (or the keyboard equivalent), your book has been accepted! You breathe a huge sigh of relief and begin to fantasize the perfect launch party. Not so fast.

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com

What You Should Look For When Hiring A Freelance Writer

Tue, 31 Aug 2010 21:38:06 +0000

When posting an ad for a freelance writer or making a job available via freelance writing auction sites, the number of responses may be overwhelming. Selecting a single writer from the many available can be a daunting task, one that should be done correctly the first time in order to avoid having to redo the entire process.

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com

SEO and Copywriting For Your Business Promotion

Tue, 31 Aug 2010 21:13:57 +0000

Search engine optimization is the proven method of pushing a website to the visible search engine ranking pages. This is done through the selection of the right and relevant mixes of keywords after thorough research and analytical study.

Original post by Writing-and-Speaking:Copywriting Articles from EzineArticles.com