Best Practice Cases in Branding for Strategic Brand Management (3rd Edition)
Best Practice Cases in Branding for Strategic Brand Management (3rd Edition)
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world’s most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller’s cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand managemen
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Luxury Brand Management: A World of Privilege
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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Make a Real Living as a Freelance Writer: How to Win Top Writing Assignments
Make a Real Living as a Freelance Writer: How to Win Top Writing Assignments
- ISBN13: 9780972202657
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Step-by-step instructions on how writers can earn top dollar writing for magazines are provided in this book. Secrets are revealed about what the high-paying magazines really want, how to build relationships with editors, how to ascertain which sections of a magazine are open to freelancers, what kinds of stories are in demand, what to do if a deadbeat publisher doesn’t pay up, how to market reprints, and how to become an expert in one’s chosen writing field. Basic terms like query, clips, a
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Secrets of a Freelance Writer by Robert W. Bly (1990, Paperback) | US $9.64 End Date: Friday Feb-24-2012 5:48:48 PST Buy It Now for only: US $9.64 Buy it now | Add to watch list |
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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com
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Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications)
Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications)
This book provides a comprehensive text on Web data mining. Key topics of structure mining, content mining, and usage mining are covered. The book brings together all the essential concepts and algorithms from related areas such as data mining, machine learning, and text processing to form an authoritative and coherent text. The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining. Lecturers can readily use it for cl
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The One Page Business Plan for the Creative Entrepreneur Reviews
The One Page Business Plan for the Creative Entrepreneur
The Fastest, Easiest Way to Write a Business Plan
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Putting Your Passion Into Print: Get Your Book Published Successfully! Reviews
Putting Your Passion Into Print: Get Your Book Published Successfully!
“You have an idea. A great idea. Now what? Whether you dream of having your name on the cover of a successful book (and 81% of Americans believe they have a book in them), or you’re a seasoned yet frustrated veteran of the publishing jungle, this nuts-and-bolts guide demystifies every aspect of the publishing process. Husband-and-wife team Arielle Eckstut and David Henry Sterry, who developed the enormously popular Putting Your Passion into Print seminar at Stanford University, are known to thei
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Ogilvy on Advertising Reviews
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos.
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Confessions of an Advertising Man
Confessions of an Advertising Man
- ISBN13: 9781904915010
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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If
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Copyright Basics
Copyright Basics
This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.
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Writer Pen 4-pc. Set
Writer Pen 4-pc. Set
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Secrets To Writing Your Resume – Learn How To Craft Professional Resume To Find Your Dream Job Easily
Everyone in the business world knows that having a good, strong resume can
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