The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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COPYWRITING WORDS PHRASES INCREASE CONVERSION RATE CD ! | US $0.99 End Date: Wednesday Feb-22-2012 22:02:06 PST Buy It Now for only: US $0.99 Buy it now | Add to watch list |
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Save The Cat! The Last Book on Screenwriting You’ll Ever Need Reviews
Save The Cat! The Last Book on Screenwriting You’ll Ever Need
- ISBN13: 9781932907001
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This ultimate insider’s guide reveals the secrets that none dare admit, told by a show biz veteran who’s proven that you can sell your script if you can save the cat!
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Marketing Communications: An Integrated Approach Reviews
Marketing Communications: An Integrated Approach
* Brand new edition of a best-selling textbook
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Advertising and Promotion An Integrated Marketing Communications Perspective 8th | US $49.00 End Date: Thursday Feb-23-2012 0:02:29 PST Buy It Now for only: US $49.00 Buy it now | Add to watch list |
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Winning Results with Google AdWords, Second Edition
Winning Results with Google AdWords, Second Edition
Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track resul
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The Resume Handbook: How to Write Outstanding Resumes and Cover Letters for Every Situation
The Resume Handbook: How to Write Outstanding Resumes and Cover Letters for Every Situation
- ISBN13: 9781598694598
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Only 1 interview is granted for every 250 resumes received-with The Resume Handbook, you can make sure yours is the one on top! Your resume has one purpose: to obtain an interview. In order to create an interview-winning resume, you need to know what to say and how to say it-and The Resume Handbook will show you how. The book focuses on three major objectives: Organization: Give your resume structure and visual impact to immediately capture attention The Basics: What to include and what
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Emergence of Advertising in America – R.c Maxwell Company Outdoor Advertising (2-cd Set)
Emergence of Advertising in America – R.c Maxwell Company Outdoor Advertising (2-cd Set)
- This twin set of CDs contains images of early outdoor advertisements
- This set of CDs contains superb photographic evidence of how manufacturers used advertising to persuade people to buy products
“Michael Wilde’s Oration in ‘The True Story of Andrew Reale’ reads: “But what does an advertising man do? He induces human beings to want things they don’t want. Now, I will be obliged if you will tell me by what links of logic anybody can be convinced that your activity – the creation of want where want does not exist–is a useful one. . . . Doesn’t it seem, rather, the worst sort of mischief, deserving to be starved into extinction?” Wilde’s outlook seemed to have had few takers in the early a
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- What does an advertising man do ? He induces human beings to want things they don\t want
Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide
Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide
Based on the actual writing and speaking styles of leading business executives worldwide, this book features easy-to-follow instructions and techniques for preparing polished written documents and writing and speaking in an articulate manner. Focusing on how leading business professionals really communicate, the basics of writing and speaking, including traditional grammar and speaking dos and don’ts, are covered. Examined are the particular styles in which business professionals communicate wit
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Commonsense Direct & Digital Marketing
Commonsense Direct & Digital Marketing
Drayton Bird’s Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory — the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple
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The New Direct Marketing: How to Implement a Profi | US $1.00 End Date: Wednesday Feb-22-2012 23:25:57 PST Buy It Now for only: US $1.00 Buy it now | Add to watch list |
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Writing Skills Success in 20 Minutes a Day (Skill Builders)
Writing Skills Success in 20 Minutes a Day (Skill Builders)
- ISBN13: 9781576856673
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Excellent writing skills are essential for getting high marks on standardized tests, succeeding in a wide range of jobs, and effectively communicating with others-but writing well isn’t a skill you’re born with-it must be practiced and applied in order to achieve optimal success. Writing Skills Success in 20 Minutes a Day helps you realize that success with a simple 20-step guide to improve writing skills through quick, comprehensive lessons that can easily fit into your busy schedule. Each step
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Public Relations: Strategies and Tactics (9th Edition)
Public Relations: Strategies and Tactics (9th Edition)
Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored p
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