Creative Company: How St. Luke’s Became “the Ad Agency to End All Ad Agencies”
Creative Company: How St. Luke’s Became “the Ad Agency to End All Ad Agencies”
“This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies follow his lead.” – Jay Chiat, Founder, Chiat/Day “Passion. Rebellion. Guts. Glory. This book has the breathy pace of a thriller. The story of how St. Lukes takes on the advertising establishment is a merger of the ballad of Robin Hoods merry band and the story of David and Goliath. In fact, its a parable not just for the advertising bus
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Brand Management 101: 101 Lessons from Real-World Marketing Reviews
Brand Management 101: 101 Lessons from Real-World Marketing
- ISBN13: 9780470822296
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
BRAND MANAGEMENT 101
101 Lessons from Real-World Marketing Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you’re a Marketer, a student or someone with an interest in the subject, you won’t think of Marketing quite the same way again after reading Brand Management 101! 101 Lessons from real world Marketing
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(out of 11 reviews)
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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
- ISBN13: 9781427796714
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully update
Rating: (out of 13 reviews)
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Creative Company: How St. Luke’s Became “the Ad Agency to End All Ad Agencies”
“This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies follow his lead.” – Jay Chiat, Founder, Chiat/Day “Passion. Rebellion. Guts. Glory. This book has the breathy pace of a thriller. The story of how St. Lukes takes on the advertising establishment is a merger of the ballad of Robin Hoods merry band and the story of David and Goliath. In fact, its a parable not just for the advertising bus
Rating: (out of 25 reviews)
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, “The Harvard Business Review Paperback Series” delivers the fundamental information today’s professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. “Harva
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The CV Book: Your definitive guide to writing the perfect CV
The CV Book: Your definitive guide to writing the perfect CV
The CV Book is the definitive book on CV writing. it provides help, advice and templates from The CV Centre, the UK’s leading CV consultancy, based on many years’ experience and encompassing principles tried, tested and proven on a daily basis.
Focussed on market needs – evidence-based and developed entirely from customer information. USP – 15 most common mistakes. Sales channel through author’s own company and publicity. Added value – templated and website material.
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Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
- ISBN13: 9781581156720
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
The emergence of social media, consumer empowerment and interaction
Rating: (out of 41 reviews)
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
- ISBN13: 9780471690160
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging
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(out of 12 reviews)
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Handbook of Technical Writing, Ninth Edition
Handbook of Technical Writing, Ninth Edition
- ISBN13: 9780312575120
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Now in its eighth edition, this classic book remains the complete technical-writing reference for students and professionals alike. Alphabetically organized and easy to use, its nearly 400 entries provide guidance for the most common types of professional documents and correspondence, including reports, proposals, manuals, memos, and white papers. Abundant sample documents and visuals throughout the book demonstrate effective technical communication, reflecting current practices for formatting d
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Careers in Marketing
Careers in Marketing
Expert guidance on exploring and choosing the perfect job Whether you’re already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you. Breaks down specific educational requirements and additional training Surveys the salaries and job opportunities to help seekers find the perfect match
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Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job
In Today’s Job Jungle, the Guerrilla is King “You’ll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren’t advertised or don’t even exist yet.”
—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course “This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real
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The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs
- ISBN13: 9781601381255
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is ma
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